PORNSTAR is an opulent level of style experience for Dogs and Owners.
It is a multi-faceted fashion environment
bringing new sensibilities and aesthetics to the genre,
through our private label collection,
and the most exhilarating selected pieces that fashion has to offer for Dogs.
Our definition of fashion is visibly hedonistic,
embracing fashion's immediacy
as well as layered with a broad cultural vision
inspired by life + movement.
PORNSTAR is a new creative forum that promotes lush life for Dogs and Owners by way of fashion.
Yumi, founder and designer of Pornstar, LLC., launched the new couture canine company in 2011 from the combination of her boundless love of the fashion industry and of dogs.
Born in Yokohama, Japan, Yumi moved to New York from Tokyo in 1997 to pursue a Masters degree in broadcast management. Realizing her career in advertising wasn’t fulfilling her passion, and after suffering the devastating loss of her mother, she decided to take control of her life and become her own boss. Throughout this trying time, her Maltese, Chaka, was a healing presence and ultimately the driving creative muse behind her Pornstar brand.
Chaka wasn’t the only inspiration behind Pornstar. To Yumi, fashion is an art form used to liberate and express oneself, and is much more than just a piece of clothing. Designers like Vivienne Westwood, Rei Kawakubo, Consuelo Castiglioni, and Franco Moschino have been a constant source of inspiration to her. After surveying the market of dog apparel, Yumi saw an opportunity to create products that were well made, fashion-forward and reflected the panache of the owners.
Core to the concept of the Signature Collection is Yumi’s play on the attraction of opposites. Her line exhibits this premise as her Japanese introverted culture blends with her New York eclectic influence. One of the brand’s attributes is Shijuhatte illustrations (seen as the Japanese rendition of the Kama Sutra), which Yumi has always been fascinated by. Sexuality is connected to spirituality, and hedonistic imagery is intersected with class. This contrast is what sets Pornstar apart and introduces the newest fashion trend for your best friend.